Peugeot Brand Vision : our 3 values and commitments

Man in blue jacket leaning his head and arms on a blue mirrored surface

THE POWER OF

ATTRACTION

Some languages are so universal, words aren’t necessary. That’s the moment instinct takes over…And that’s the power of alllure.

ELECTRIFIED

WITH ALLURE

At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but always human-centric, and it’s all geared around making the world a better and more alluring place to live.

“The first ingredient of our vision for PEUGEOT is electricity". LINDA JACKSON, CEO.

OUR

3 VALUES

Journeys aren’t just about where you’re going. They’re also about what you take with you. Peugeot takes three values…everywhere.

Blue Peugeot 408 fastback front view with person in yellow walking away looking back at the car

A WORLD OF ALLURE

The feline qualities of Peugeot design come from sharp,
sensual & dynamic lines. This aesthetic evokes the attraction
and mystique of allure.

“Dynamic lines and athletic feline posture set the direction for
the next generation of e-native cars”

Matthias Hossann, DESIGN DIRECTOR

Interior of man driving a Peugeot car with the Peugeot i-Cockpit

A WORLD OF EMOTION

Imagine a drive that’s in tune with your body.
Gesture-based control is a forward shift in Peugeot
thinking, with more agile UX than ever.

“Emotion is the instinctive driving pleasure you get
with every PEUGEOT”

Jérome Micheron, PRODUCT DIRECTOR

Grey Motorsport Peugeot 9x8 front/side view

A WORLD OF EXCELLENCE

Ideas are nothing without engineering perfection.
Which is why excellence underpins everything we make.
Peace of mind? Naturally.

“We bring you new tech, new design & new experiences
while remaining true to the values that inspired our brand
for two centuries”

Linda Jackson, CEO.

LEADING

THE CHARGE

PEUGEOT PASSION OF SINCE 1810

From the iconic PEUGEOT peppermill to our new PEUGEOT 408, our products are always infused with allure. The desire to make design magnetic has guided our brand for over two centuries.

Blue Peugeot 408 in the background with women in yellow shirt on her phone in front of it

INTUITIVE RETAIL EXPERIENCE YOU CAN TRUST

Whether it’s in the showroom or at our online store, PEUGEOTis ready to inspire your next choice. A name you can trust with a range ready for that extra mile.

SUSTAINABILITY FOR NOW

& THE NEXT GENERATION

Green Peugeot 308 rear/side view with a woman in yellow at charging point charging the car

PEUGEOT is set for carbon neutrality by 2038 but constantly
optimizes each part of car design to better serve the planet.
Our euro line-up will be 100% electric by the end of 2023 &
by 2025, we’ll launch 5 new electric models.

ELECTRIFYING

THE FUTURE

PEUGEOT CONCEPT CARS

We believe everyone’s future is better with allure. PEUGEOT INCEPTION CONCEPT is Peugeot’s new concept car which embodies this belief.

Interior of a PEUGEOT concept car with steering wheel and dashboard

INNOVATION AND TECHNOLOGY

It’s in our nature to push the boundaries back & drive innovation that adds allure to the experiences of every driver.

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